Annie has been making plant based cleaning products since 2007.

Annie's Pure & Simple: A Journey to Natural, Effective Cleaning Solutions

In 2007, Annie faced a significant challenge that turned into the foundation of Annie's Pure & Simple. Surrounded by toxic cleaning products that adversely affected her health and the environment, she embarked on a mission to find a safer, more sustainable alternative. Despite the market's lack of professional-grade, eco-friendly cleaning solutions, Annie was determined to create a change.

The inspiration for Annie's quest came from a cherished memory of her grandmother, an Irish servant renowned for her spotless, fresh home, maintained using nothing but vinegar and lemon juice. Motivated by this simple yet effective method, Annie set out to innovate and improve upon these traditional cleaning solutions.

After years of dedication, research, and countless iterations, Annie developed a line of plant-based cleaning products that not only meet professional standards but are also safe for users and the planet. Our products are meticulously formulated with scientifically proven and homeopathically beneficial ingredients, ensuring a healthy, effective cleaning experience that sets a new standard in the industry.

Annie's Pure & Simple is more than just a brand; it's a testament to the power of persistence, innovation, and a deep respect for nature. Join us in our journey towards a cleaner, healthier world, one product at a time.

Think green. Change the way you clean.

From the Earth,

for the home

Every ingredient is considered when being added to our products.

Each one is selected from the highest quality available.

Safe around kids, pets & food. A clean you can trust!

Pure Essential Oils

Our essential oils are carefully selected for their natural, aromatic properties, enriching Annie's Pure & Simple products with both their delightful fragrances and their holistic cleaning benefits, ensuring every use is an indulgent, effective, and eco-friendly experience.

Organic Cleaning Vinegar

Our organic vinegar, a cornerstone of Annie's Pure & Simple products, is meticulously chosen for its exceptional purity and natural cleaning efficacy, ensuring each use not only cleans deeply but also supports our commitment to health and environmental sustainability.

Filtered Water

Our ultra-pure water, meticulously filtered to remove all impurities, is the essence of Annie's Pure & Simple products, ensuring a foundation of unmatched cleanliness that amplifies the natural efficacy of our organic ingredients for a truly profound cleaning experience.