Natural Cleaning That Works
Backed by Science & Real Experience
Annie’s Pure & Simple cleaners are handcrafted with real, non-gmo ingredients that are safe for families, pets, and every surface — without harsh chemicals.
✔️ Woman-Owned & Family Run
✔️ TURI-Tested for Efficacy
✔️ Safe Around Kids & Pets
✔️ Cruelty-Free & Eco-Conscious
A Mother’s Mission for a Safer Home
Meet Annie — a cleaning expert with over 25 years of experience. After suffering health issues from traditional cleaners, she set out to create a truly safe alternative for her family and yours. Guided by heirloom wisdom and tested by science, she perfected formulas that clean deeply while respecting your health and the planet.
This isn’t just cleaning — it’s a mother’s promise.
Featured Products
Powered by Nature Proven by Science
Most “natural” cleaners ask you to just believe they work. We didn’t want belief — we wanted proof.
So Annie’s formulas were independently tested by the Toxics Use Reduction Institute to measure real cleaning performance against real messes.
Here’s what that means for YOU:
• It actually cuts grease and grime
• It leaves no harsh chemical residue
• You can feel confident using it every day around your family
Better Than “Greenwashed” Cleaners
Real Ingredients You Understand — No synthetic junk
Safe Around Kids & Pets — Peace of mind every day
Small-Batch Quality — Handcrafted with care
Cruelty-Free & Sustainable — Ethically made
Annie's Pure & Simple is a game-changer for my family and home.
Elizabeth R., satisfied customer
3 Simple Steps to a Cleaner Home
Enjoy the ease of cleaning naturally and effectively.
Shake
Shake well to mix and activate the all natural cleaning ingredients.
Spray
Mist on surfaces needing attention.
Let sit for 2 seconds - 1 minute.
Wipe
Simply wipe clean with clean cloth or paper towel and enjoy fresh scents and sparking clean surfaces.
Clean Homes, Healthy Lives, Sustainable Futures
We choose every ingredient for purity, safety, and performance. We believe cleaning should protect your home — not compromise it.
Pure Ingredients
We pride ourselves on sourcing only the highest quality, organic and natural ingredients for our cleaning products, ensuring that every clean is not just effective but also safe and sustainable.
Our commitment to excellence means each ingredient is carefully chosen to respect the health of your home and the planet, delivering unparalleled purity and performance in every bottle.
Small Batch
Every batch of our eco-friendly cleaning products is crafted with care, mixed and poured by hand in small batches to ensure the highest quality and consistency.
This artisanal approach reflects our dedication to excellence and our commitment to providing a truly unique, effective, and sustainable cleaning experience for every home.
Cruelty Free
Annie's Pure and Simple is committed to compassion and ethics, ensuring that all our products are 100% cruelty-free, never tested on animals.
This pledge to kindness and ethical practices reflects our dedication to a safer, more humane world for all beings, aligning with our core values of sustainability and care for the environment.
Your family deserves a safe and clean environment
Ready to Clean Better?